Brand statement
Mirage Esports: Where innovation meets victory, we're revolutionizing the eSports world, inspiring greatness, and redefining competition with our relentless dedication and passion, elevating your game to new heights
Brand claim
Elevate your game with Mirage Esports, where innovation meets victory, redefining the eSports experience and inspiring greatness in every match
Brand values
Performance
Excellence
Integrity
Local
Melanie Pink
#E1C3D9
Nurse Green
#DFE9DF
Glacier Blue
#7EB3CB
Bunting Blue
#16294F
Artic White
#F2F2F2
Lightest
Typeface
Morganite
BOLD
We meticulously crafted Mirage Esports' brand identity, including the selection of typography that encapsulates its dynamic essence. Our choice fell upon Poppins Extended Bold, a professional sans-serif typeface renowned for its versatility and modern appeal. Poppins' elongated letterforms exude a sense of energy and movement, perfectly suited for Mirage Esports' innovative and dynamic image. Its clean lines and geometric shapes convey professionalism while maintaining a sense of originality and uniqueness. Poppins' wide range of weights and extended variants offer flexibility in design, allowing us to create visually striking and cohesive branding materials across various platforms. With Poppins as the cornerstone of Mirage Esports' typographic identity, we've ensured that every aspect of the brand's communication exudes professionalism, creativity, and a forward-thinking attitude.
In the design landscape of Mirage Esports, Bank Gothic emerges as the quintessential secondary typeface, elevating the brand with its distinct esports-inspired aesthetic. Characterized by its bold, geometric shapes and sleek lines, Bank Gothic infuses a sense of technological prowess into the branding while maintaining an air of sophistication and simplicity. Serving as the perfect complement to the primary typeface, Bank Gothic adds depth and dimension to Mirage Esports' visual identity, enhancing readability and conveying a modern, cutting-edge vibe. With its versatility and timeless appeal, Bank Gothic stands as a testament to Mirage Esports' commitment to innovation and excellence, enriching the brand's communications with a dynamic and captivating typographic presence.
Mirage Esports: Uniting Voices in Victory. Our tone echoes the thrill of triumph, fostering authenticity, empathy, and inclusivity. From celebrating wins to supporting our community, we amplify the voice of victory in every interaction.
Energetic
Mirage Esports adopts an energetic tone to infuse excitement and passion into its communications. This tone reflects the adrenaline-fueled world of esports, where high-stakes competition and thrilling gameplay captivate audiences. Through lively language and enthusiastic expressions, Mirage Esports energizes its community, rallying fans around the exhilarating experience of gaming.
Authentic
The authentic tone of Mirage Esports establishes trust and connection with its audience. By speaking sincerely and openly, Mirage Esports fosters a genuine relationship with its fans, acknowledging their passion for gaming and empathizing with their experiences. This tone reflects Mirage Esports' commitment to transparency and integrity, ensuring that its communications resonate with authenticity and resonate with its audience.
Playful
Mirage Esports embraces a playful tone to create an enjoyable and engaging experience for its audience. With humor, wit, and creativity, Mirage Esports adds a sense of fun and lightheartedness to its communications, reflecting the spirit of camaraderie and enjoyment inherent in gaming culture. This tone encourages interaction and fosters a sense of community among Mirage Esports' fans, making the gaming experience not only competitive but also entertaining and memorable.
Empowering
Mirage Esports adopts an empowering tone to motivate and inspire its audience. Through encouraging language and positive affirmations, Mirage Esports uplifts its fans, empowering them to pursue their gaming aspirations and overcome challenges. This tone reflects Mirage Esports' dedication to supporting and encouraging its community, fostering a sense of confidence and determination among its fans as they strive for success in the world of esports.
