SkriptPC:
Computer
Excellence

SkriptPC:
Computer
Excellence

SkriptPC:
Computer
Excellence

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Here's is Northern Arena's 2023 Complete Brand Developement

CompanyName

Overview

Northern Arena has become the leader in esports in Canada, focusing on creating platforms for both on-site events and online leagues. By closely collaborating with various game publishers, Northern Arena aims to bring these events and leagues to players and audiences seamlessly and professionally, with world-class production quality and innovative content distribution methods.

They approached us seeking a new rebrand, something that would distinguish them in their already crowded domain. We've managed to develop a corporate yet distinctly video game-style branding that aligns well with their values.

Brand statement

Mousergg: Precision and passion redefine gaming.

Brand claim

Elevating Play, Defining Performance.

Brand values

Innovation

Precision

Performance

Community

Colors

When picking colors and textures, the goal was to blend the professional look of a corporate setting with the vibrant feel of esports. This mix was achieved successfully, with the chosen colors and textures embodying the essence of Northern Arena's values.

Blue Powder

#E03333

Pink Powder

#FF9A17

Expired Eggshell

#BABABA

Faded Blue

#FAFAFA

Mid Green

#080808

Typography

In crafting Mousergg's typography, we've carefully selected fonts that speak to the brand's identity—Helvetica Now Display Bold and Monsieur La Doulaise. These two fonts, though seemingly disparate, come together in a harmonious union, creating a typographic landscape that is both classic and artistic.

Typeface

nULSHOCK
Bold

nULSHOCK
Bold

Helvetica Now Display Bold, a classic historical font, brings a timeless and clean aesthetic to Mousergg. Known for its simplicity and legibility, it exudes a sense of modernity and sophistication. The bold weight ensures a strong presence, emphasizing clarity and making a statement of reliability.

Texts

Futura PT
Medium

Futura PT
Medium

Futura PT
Medium

In contrast, Monsieur La Doulaise introduces an artistic flair to the typography. Its expressive and ornate characteristics evoke a sense of creativity and individuality. This font, with its distinctive curves and embellishments, adds a touch of playfulness, aligning with Mousergg's commitment to innovation.

Overview

Mousergg stands as a beacon of excellence, merging performance and aesthetics seamlessly. Each peripheral, crafted with precision engineering, is designed to elevate the gaming experience, providing a competitive edge and unparalleled immersion.

Innovation is the heartbeat of Mousergg, propelling beyond the ordinary. From advanced sensor technology to ergonomic designs, each product reflects a dedication to staying at the forefront of gaming technology. The commitment to innovation ensures every click, scroll, and movement contributes to unparalleled gaming performance.

Connect to Content

Add layers or components to infinitely loop on your page.

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

In the dialogue presented by Ridge Agency, Mousergg's tone of voice resonates with a symphony of precision, enthusiasm, and a touch of playfulness—crafted to be the soundtrack of gaming excellence.

Precision and Expertise

Explore the intricacies of Mousergg's advanced sensor technology, ensuring precision that elevates every gaming moment.

Enthusiastic Innovation:

Embark on a gaming journey where innovation isn't just a feature; it's the pulsating energy that defines every game-changing experience.

Inclusivity and Community

Mousergg embraces every gamer, whether you're just starting or a seasoned professional—a community where every player finds their unique place.

Playful Vibes

Unleash your inner gamer with Mousergg! Our peripherals aren't just tools; they're the key to unlocking a world of playfulness and excitement

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©2023 Ridge

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©2023 Ridge

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Ridge