Northern Arena:
Leading Productions

Northern Arena:
Leading Productions

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Here's is Northern Arena's 2023 Complete Brand Developement

CompanyName

Northern Arena:
Leading Productions

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Here's is Northern Arena's 2023 Complete Brand Developement

CompanyName

Overview

Northern Arena has become the leader in esports in Canada, focusing on creating platforms for both on-site events and online leagues. By closely collaborating with various game publishers, Northern Arena aims to bring these events and leagues to players and audiences seamlessly and professionally, with world-class production quality and innovative content distribution methods.

They approached us seeking a new rebrand, something that would distinguish them in their already crowded domain. We've managed to develop a corporate yet distinctly video game-style branding that aligns well with their values.

Brand statement

Northern Arena: Where Gamers Unite.

Brand claim

Elevating Gaming Experiences, Uniting Communities.

Brand values

Innovation

Inclusivity

Excellence

Passion

Colors

When picking colors and textures, the goal was to blend the professional look of a corporate setting with the vibrant feel of esports. This mix was achieved successfully, with the chosen colors and textures embodying the essence of Northern Arena's values.

Neon Green

#0e1122

Sick Kaky

#6f8900

Eggshell Yellow

#EAFF9F

Dark Gray

#080808

Mid Green

#416946

Greyscale

In their 2023 branding, Northern Arena also incorporates a full greyscale palette.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

Typography

We've crafted Northern Arena's typography to embody corporate professionalism while ensuring universal readability. Our selection of sleek, contemporary fonts strikes the perfect balance, reflecting the brand's commitment to excellence and inclusivity. With RidgeAgency's expertise, Northern Arena's typography speaks volumes, marrying sophistication with accessibility.

Typeface

Poppins
Bold

Poppins
Bold

Poppins was the natural choice for Northern Arena's typography. Its clean, geometric lines exude a sense of modern professionalism, aligning perfectly with the brand's identity. Beyond its aesthetic appeal, Poppins offers exceptional legibility across various platforms and screen sizes, ensuring that Northern Arena's message is easily accessible to all audiences. Its versatility allows for seamless integration into both digital and print media, maintaining consistency across all brand touchpoints. With Poppins, Northern Arena not only communicates its commitment to professionalism but also ensures a user-friendly experience for all.

Texts

Aileron
Regular

Aileron
Regular

Choosing Aileron for Northern Arena's typography was a deliberate decision rooted in its sleek and contemporary aesthetic. Aileron's clean and minimalist design exudes sophistication, perfectly aligning with the brand's image of professionalism. Additionally, its versatile and readable nature ensures clarity across various platforms and mediums, maintaining a consistent brand presence. Aileron's geometric shapes and modern letterforms convey a sense of innovation, reflecting Northern Arena's forward-thinking approach to gaming. With Aileron, Northern Arena communicates its dedication to excellence and cutting-edge experiences, captivating audiences with every interaction

Overview

Northern Arena's social media branding is characterized by a sleek, professional aesthetic set against a signature blue background. Every post adheres to a modular design, ensuring consistency across platforms while accommodating various content formats. With a focus on clean lines and bold typography, our visuals convey the excitement of gaming events and online leagues while maintaining readability and visual impact. Through strategic use of our logo and high-quality imagery, we reinforce Northern Arena's position as a leading authority in the gaming industry, captivating audiences with every post.

Northern Arena were also looking to develop a comprehensive stream pack tailored for their esteemed streaming team. In their vision, they desired a creation that not only stood the test of time but also seamlessly aligned with and enhanced their unique branding identity. With this collaboration, we aimed to craft a dynamic and versatile package that would not only elevate their streaming endeavors but also resonate with their audience on a deeper level.

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

Tone of Voice for Northern Arena:
Crafting the Narrative of Gaming Brilliance

In the dialogue presented by Ridge Agency, Mousergg's tone of voice resonates with a symphony of precision, enthusiasm, and a touch of playfulness—crafted to be the soundtrack of gaming excellence.

Precision and Expertise

Explore the intricacies of Mousergg's advanced sensor technology, ensuring precision that elevates every gaming moment.

Enthusiastic Innovation:

Embark on a gaming journey where innovation isn't just a feature; it's the pulsating energy that defines every game-changing experience.

Inclusivity and Community

Mousergg embraces every gamer, whether you're just starting or a seasoned professional—a community where every player finds their unique place.

Playful Vibes

Unleash your inner gamer with Mousergg! Our peripherals aren't just tools; they're the key to unlocking a world of playfulness and excitement

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©2023 Ridge

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©2023 Ridge

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Ridge