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Included Services : 

Date :

Graphic Design
Motion Design


Avril 2022


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Brand Identity


Alexandre Tagliani, born October 18, 1973, in Montreal, Quebec, is a Canadian racing driver. He has raced in the North American Champ Car Championship since 2000, then the Canadian NASCAR Championship ( 2008 ) and in IndyCar
( 2008 - 2011 ). After eight years of karting ( 1987 - 1994 ). Alex Tagliani began his motorsport career in 1995 in the North American Formula Ford 1600 Championship, which he finished in fourth place.

À propos

Alexandre Tagliani, né le 18 octobre 1973 à Montréal (Québec), est un pilote de course canadien. Il a couru dans le championnat nord-américain Champ Car depuis 2000, puis dans le championnat canadien NASCAR ( 2008 ) et en IndyCar ( 2008 - 2011 ). Après huit années de karting ( 1987 - 1994 ). Alex Tagliani a débuté sa carrière en sport automobile en 1995 dans le championnat nord-américain de Formule Ford 1600, qu'il a terminé à la quatrième place.


Alexandre Tagliani, nato il 18 ottobre 1973 a Montreal, Quebec, è un pilota automobilistico canadese. Ha corso nel campionato nordamericano Champ Car dal 2000, poi nel campionato canadese NASCAR ( 2008 ) e in IndyCar ( 2008 - 2011 ). Dopo otto anni di karting ( 1987 - 1994 ). Alex Tagliani ha iniziato la sua carriera automobilistica nel 1995 nel campionato nordamericano di Formula Ford 1600, che ha concluso al quarto posto.

Client : Tagliani - Services: Brand Identity - Year 2022
Designer : Hugo Chiasson - Motion Designer : Rémi Beauchamp

Colors Choice

Objective :

We decided to keep the traditional, and usual colors of Tagliani to keep the brand identity that he had already built over the years. We decided to add a secondary colors, a navy blue that fits well with the classic petulant orange that tagliani uses. It also brings back a link to the colors of the racing suit and Alex's Car.



The New Face Of Tagliani
Logo Update

Alex's logo had several flaws, so we decided to correct these problems. First, we made sure that every line was straight, that the curves were perfect and that the markings were respected. We also made sure that the proportions were respected. We also made sure that the proportions were respected and that the overall logo was way more aesthectic

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