NPC: Canada's Home for Gamers
& Creators

BlueMonday
Brand Design
Guidelines

BlueMonday
Brand Design Guidelines

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand

Everything you need to keep up with the BlueMonday brand


Northern Play Create: Canada's gaming haven for both players and creators.

CompanyName

Persona: Creatives & Players' Haven in Canada

Persona: Creatives & Players' Haven in Canada

Persona: Creatives & Players' Haven in Canada

Persona: Creatives & Players' Haven in Canada

Description

Ridge Agency presents NPC (Northern Play Create), revolutionizing gaming in Montreal, Toronto, and Vancouver. NPC redefines gaming, fostering creativity and innovation, and invites you to explore its limitless potential.



Credits: Hugo Chiasson, Remi Beauchamp

Description

Ridge Agency presents NPC (Northern Play Create), revolutionizing gaming in Montreal, Toronto, and Vancouver. NPC redefines gaming, fostering creativity and innovation, and invites you to explore its limitless potential.



Credits: Hugo Chiasson, Remi Beauchamp

Description

Ridge Agency presents NPC (Northern Play Create), revolutionizing gaming in Montreal, Toronto, and Vancouver. NPC redefines gaming, fostering creativity and innovation, and invites you to explore its limitless potential.



Credits: Hugo Chiasson, Remi Beauchamp

Description

Ridge Agency presents NPC (Northern Play Create), revolutionizing gaming in Montreal, Toronto, and Vancouver. NPC redefines gaming, fostering creativity and innovation, and invites you to explore its limitless potential.



Credits: Hugo Chiasson, Remi Beauchamp

Client

Northern Play Create

Year

2024

Type

Branding & Website

Client

Northern Play Create

Year

2024

Type

Branding & Website

Client

Northern Play Create

Year

2024

Type

Branding & Website

Client

Northern Play Create

Year

2024

Type

Branding & Website

INTRODUCTION

Introducing, Canada's Home For Gamers & Creators

INTRODUCTION

Introducing, Canada's Home For Gamers & Creators

INTRODUCTION

Introducing, Canada's Home For Gamers & Creators

INTRODUCTION

Introducing, Canada's Home For Gamers & Creators

Ridge Agency proudly presents NPC (Northern Play Create), a groundbreaking gaming center that pushes the boundaries of the gaming industry. With locations in Montreal, Toronto, and Vancouver, NPC offers a revolutionary approach to gaming, transcending traditional boundaries and creating a space where gaming enthusiasts can explore, create, and connect like never before.

Join us as we delve into the world of NPC, where innovation meets community and gaming reaches new heights of excitement and possibility.



Ridge Agency proudly presents NPC (Northern Play Create), a groundbreaking gaming center that pushes the boundaries of the gaming industry. With locations in Montreal, Toronto, and Vancouver, NPC offers a revolutionary approach to gaming, transcending traditional boundaries and creating a space where gaming enthusiasts can explore, create, and connect like never before.

Join us as we delve into the world of NPC, where innovation meets community and gaming reaches new heights of excitement and possibility.



Ridge Agency proudly presents NPC (Northern Play Create), a groundbreaking gaming center that pushes the boundaries of the gaming industry. With locations in Montreal, Toronto, and Vancouver, NPC offers a revolutionary approach to gaming, transcending traditional boundaries and creating a space where gaming enthusiasts can explore, create, and connect like never before.

Join us as we delve into the world of NPC, where innovation meets community and gaming reaches new heights of excitement and possibility.



Ridge Agency proudly presents NPC (Northern Play Create), a groundbreaking gaming center that pushes the boundaries of the gaming industry. With locations in Montreal, Toronto, and Vancouver, NPC offers a revolutionary approach to gaming, transcending traditional boundaries and creating a space where gaming enthusiasts can explore, create, and connect like never before.

Join us as we delve into the world of NPC, where innovation meets community and gaming reaches new heights of excitement and possibility.



Brand statement

Be bold, confident, and forward-thinking.

Brand claim

Commited to innovation.

Brand values

Brand value nr. 1

Brand value nr. 2

Brand value nr. 3

Brand value nr. 4

COLORS selection

Colorful Expression: NPC's Vibrant Palette

COLORS selection

Colorful Expression: NPC's Vibrant Palette

COLORS selection

Colorful Expression: NPC's Vibrant Palette

COLORS selection

Colorful Expression: NPC's Vibrant Palette

NPC's color palette is a vibrant and dynamic reflection of its energetic and culturally rich brand identity. Embracing a super flashy array of colors, NPC infuses its branding with a bold and electrifying vibrancy that captivates the senses and commands attention. From neon greens to electric blues, each hue is carefully selected to evoke a sense of excitement and energy, resonating with gamers and enthusiasts alike. This dynamic approach to color not only sets NPC apart in the gaming industry but also reinforces its commitment to innovation, creativity, and cultural diversity. With its flash of colors, NPC invites gamers to embark on a visually stimulating journey where passion knows no bounds and creativity knows no limits.

NPC's color palette is a vibrant and dynamic reflection of its energetic and culturally rich brand identity. Embracing a super flashy array of colors, NPC infuses its branding with a bold and electrifying vibrancy that captivates the senses and commands attention. From neon greens to electric blues, each hue is carefully selected to evoke a sense of excitement and energy, resonating with gamers and enthusiasts alike. This dynamic approach to color not only sets NPC apart in the gaming industry but also reinforces its commitment to innovation, creativity, and cultural diversity. With its flash of colors, NPC invites gamers to embark on a visually stimulating journey where passion knows no bounds and creativity knows no limits.

NPC's color palette is a vibrant and dynamic reflection of its energetic and culturally rich brand identity. Embracing a super flashy array of colors, NPC infuses its branding with a bold and electrifying vibrancy that captivates the senses and commands attention. From neon greens to electric blues, each hue is carefully selected to evoke a sense of excitement and energy, resonating with gamers and enthusiasts alike. This dynamic approach to color not only sets NPC apart in the gaming industry but also reinforces its commitment to innovation, creativity, and cultural diversity. With its flash of colors, NPC invites gamers to embark on a visually stimulating journey where passion knows no bounds and creativity knows no limits.

NPC's color palette is a vibrant and dynamic reflection of its energetic and culturally rich brand identity. Embracing a super flashy array of colors, NPC infuses its branding with a bold and electrifying vibrancy that captivates the senses and commands attention. From neon greens to electric blues, each hue is carefully selected to evoke a sense of excitement and energy, resonating with gamers and enthusiasts alike. This dynamic approach to color not only sets NPC apart in the gaming industry but also reinforces its commitment to innovation, creativity, and cultural diversity. With its flash of colors, NPC invites gamers to embark on a visually stimulating journey where passion knows no bounds and creativity knows no limits.

Blue

#4400FF

Second blue

#2244FF

Orange

#FF3300

Dark blue

#191439

Mid blue

#464168

Grey blue

#9C9AAC

Light blue

#CECCDB

Sheet

#F2F2F7

Black

#000000

White

#000000

gray scale

Depth with shades: The Strategy Behind Gray Scale

gray scale

Depth with shades: The Strategy Behind Gray Scale

gray scale

Depth with shades: The Strategy Behind Gray Scale

gray scale

Depth with shades: The Strategy Behind Gray Scale

In contrast to NPC's vibrant color palette, the grayscale elements serve as a strategic balance, adding depth and sophistication to the brand's visual identity. By incorporating shades of black, white, and gray, NPC achieves a harmonious blend of dynamism and elegance, ensuring that its branding remains both visually impactful and versatile. The grayscale strategy allows NPC to maintain a polished and professional aesthetic across various platforms, while also providing a cohesive backdrop that accentuates the vibrancy of its colorful elements. With this strategic approach to grayscale, NPC creates a visual experience that is both captivating and refined, appealing to gamers and enthusiasts with a keen eye for detail.

In contrast to NPC's vibrant color palette, the grayscale elements serve as a strategic balance, adding depth and sophistication to the brand's visual identity. By incorporating shades of black, white, and gray, NPC achieves a harmonious blend of dynamism and elegance, ensuring that its branding remains both visually impactful and versatile. The grayscale strategy allows NPC to maintain a polished and professional aesthetic across various platforms, while also providing a cohesive backdrop that accentuates the vibrancy of its colorful elements. With this strategic approach to grayscale, NPC creates a visual experience that is both captivating and refined, appealing to gamers and enthusiasts with a keen eye for detail.

In contrast to NPC's vibrant color palette, the grayscale elements serve as a strategic balance, adding depth and sophistication to the brand's visual identity. By incorporating shades of black, white, and gray, NPC achieves a harmonious blend of dynamism and elegance, ensuring that its branding remains both visually impactful and versatile. The grayscale strategy allows NPC to maintain a polished and professional aesthetic across various platforms, while also providing a cohesive backdrop that accentuates the vibrancy of its colorful elements. With this strategic approach to grayscale, NPC creates a visual experience that is both captivating and refined, appealing to gamers and enthusiasts with a keen eye for detail.

In contrast to NPC's vibrant color palette, the grayscale elements serve as a strategic balance, adding depth and sophistication to the brand's visual identity. By incorporating shades of black, white, and gray, NPC achieves a harmonious blend of dynamism and elegance, ensuring that its branding remains both visually impactful and versatile. The grayscale strategy allows NPC to maintain a polished and professional aesthetic across various platforms, while also providing a cohesive backdrop that accentuates the vibrancy of its colorful elements. With this strategic approach to grayscale, NPC creates a visual experience that is both captivating and refined, appealing to gamers and enthusiasts with a keen eye for detail.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

TYPOGRAPHY DEVELOPMENT

Creativity behind the anatomy of typography: Creation of a timeless branding

TYPOGRAPHY DEVELOPMENT

Creativity behind the anatomy of typography: Creation of a timeless branding

TYPOGRAPHY DEVELOPMENT

Creativity behind the anatomy of typography: Creation of a timeless branding

TYPOGRAPHY DEVELOPMENT

Creativity behind the anatomy of typography: Creation of a timeless branding

Typography is a cornerstone of NPC's visual identity, blending modernity, readability, and visual impact to enhance the brand's communication. With Tusker Grotesk 3700 Bold commanding attention and Outfit Medium ensuring versatility and consistency, NPC's typographic system reflects its commitment to innovation and excellence.

Typography is a cornerstone of NPC's visual identity, blending modernity, readability, and visual impact to enhance the brand's communication. With Tusker Grotesk 3700 Bold commanding attention and Outfit Medium ensuring versatility and consistency, NPC's typographic system reflects its commitment to innovation and excellence.

Typography is a cornerstone of NPC's visual identity, blending modernity, readability, and visual impact to enhance the brand's communication. With Tusker Grotesk 3700 Bold commanding attention and Outfit Medium ensuring versatility and consistency, NPC's typographic system reflects its commitment to innovation and excellence.

Typography is a cornerstone of NPC's visual identity, blending modernity, readability, and visual impact to enhance the brand's communication. With Tusker Grotesk 3700 Bold commanding attention and Outfit Medium ensuring versatility and consistency, NPC's typographic system reflects its commitment to innovation and excellence.

Typeface

Tusker Grostesk 3700
Bold

Tusker Grotesk 3700 Bold stands as a beacon of authority and boldness in NPC's typographic arsenal. With its strong letterforms and commanding presence, it captures attention and reinforces NPC's innovative spirit, making it ideal for headlines and prominent elements.

Typeface

Outfit
Medium

In contrast, Outfit Medium brings balance and versatility to NPC's typographic palette. Its clean and modern aesthetic ensures readability and consistency across various platforms, from digital to print, while its refined character adds a touch of sophistication to NPC's communications.

branding development

The Process Behind the branding: Reaching to the Ridge

branding development

The Process Behind the branding: Reaching to the Ridge

branding development

The Process Behind the branding: Reaching to the Ridge

branding development

The Process Behind the branding: Reaching to the Ridge

NPC's branding is a vibrant fusion of bold colors, striking typography, and innovative design elements. With a palette bursting with energy and a bold aesthetic that commands attention, NPC's branding reflects its commitment to pushing the boundaries of gaming culture. From neon greens to electric blues, each color is carefully chosen to evoke emotion, while bold typography adds impact and versatility. NPC's dynamic branding captures the essence of gaming excitement, captivating audiences with its vibrant visuals and bold aesthetic.



NPC's branding is a vibrant fusion of bold colors, striking typography, and innovative design elements. With a palette bursting with energy and a bold aesthetic that commands attention, NPC's branding reflects its commitment to pushing the boundaries of gaming culture. From neon greens to electric blues, each color is carefully chosen to evoke emotion, while bold typography adds impact and versatility. NPC's dynamic branding captures the essence of gaming excitement, captivating audiences with its vibrant visuals and bold aesthetic.



NPC's branding is a vibrant fusion of bold colors, striking typography, and innovative design elements. With a palette bursting with energy and a bold aesthetic that commands attention, NPC's branding reflects its commitment to pushing the boundaries of gaming culture. From neon greens to electric blues, each color is carefully chosen to evoke emotion, while bold typography adds impact and versatility. NPC's dynamic branding captures the essence of gaming excitement, captivating audiences with its vibrant visuals and bold aesthetic.



NPC's branding is a vibrant fusion of bold colors, striking typography, and innovative design elements. With a palette bursting with energy and a bold aesthetic that commands attention, NPC's branding reflects its commitment to pushing the boundaries of gaming culture. From neon greens to electric blues, each color is carefully chosen to evoke emotion, while bold typography adds impact and versatility. NPC's dynamic branding captures the essence of gaming excitement, captivating audiences with its vibrant visuals and bold aesthetic.



MOTION DESIGN

The Process Behind the Motion: Reaching to the Ridge

MOTION DESIGN

The Process Behind the Motion: Reaching to the Ridge

MOTION DESIGN

The Process Behind the Motion: Reaching to the Ridge

MOTION DESIGN

The Process Behind the Motion: Reaching to the Ridge

NPC's dynamic motion design is a strategic tool used to amplify the brand's impact and engage audiences effectively. By incorporating fluid animations, kinetic typography, and interactive elements, NPC's motion design brings its branding to life, creating memorable and immersive experiences that resonate with gamers. This dynamic approach not only boosts brand recognition and memorability but also fosters engagement and positions NPC as a forward-thinking leader in the gaming industry.

NPC's dynamic motion design is a strategic tool used to amplify the brand's impact and engage audiences effectively. By incorporating fluid animations, kinetic typography, and interactive elements, NPC's motion design brings its branding to life, creating memorable and immersive experiences that resonate with gamers. This dynamic approach not only boosts brand recognition and memorability but also fosters engagement and positions NPC as a forward-thinking leader in the gaming industry.

NPC's dynamic motion design is a strategic tool used to amplify the brand's impact and engage audiences effectively. By incorporating fluid animations, kinetic typography, and interactive elements, NPC's motion design brings its branding to life, creating memorable and immersive experiences that resonate with gamers. This dynamic approach not only boosts brand recognition and memorability but also fosters engagement and positions NPC as a forward-thinking leader in the gaming industry.

NPC's dynamic motion design is a strategic tool used to amplify the brand's impact and engage audiences effectively. By incorporating fluid animations, kinetic typography, and interactive elements, NPC's motion design brings its branding to life, creating memorable and immersive experiences that resonate with gamers. This dynamic approach not only boosts brand recognition and memorability but also fosters engagement and positions NPC as a forward-thinking leader in the gaming industry.

Tone of voice

Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.

Innovative and optimistic

Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.

Trustworthy and Reliable

Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.

Action-Oriented

Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.

Professional yet Approachable

Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.

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©2023 Ridge

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©2023 Ridge

Get exclusive access to new products, tips and more - subscribe to our newsletter today!

©2023 Ridge